How India Gives: Indian households prioritise Elderly Care, Public Health, and Empowerment of Children as top causes for donation
The Centre for Social Impact and Philanthropy (CSIP) at Ashoka University has recently conducted a study titled ‘How India Gives, 2021-22’, which provides valuable insights into the donation patterns of Indian households. The study, in its second edition, aims to understand the motivations and barriers to household giving in India.
According to the report, Indian households prioritize three main causes for their donations – Elderly Care, Public Health, and Empowerment of Children. These causes have emerged as the top priorities for Indian households, reflecting the growing awareness and concern for the welfare of vulnerable sections of society.
Elderly Care has gained significant importance among Indian households as the country grapples with a rapidly aging population. With limited social security and healthcare facilities for the elderly, Indian households are taking the responsibility to support and care for their older family members. This shows a shift towards a more compassionate and inclusive society that values the well-being of its elderly citizens.
Public Health has also emerged as a priority for Indian households, especially in the wake of the COVID-19 pandemic. The pandemic has highlighted the importance of investing in healthcare infrastructure and ensuring access to quality healthcare for all. Indian households are recognizing the need to support initiatives that focus on improving public health, thereby contributing to the overall well-being of the society.
The Empowerment of Children is another cause that Indian households are actively supporting. Education, healthcare, and welfare of children are crucial for their overall development and creating a better future for the country. By prioritizing the empowerment of children, Indian households are investing in the next generation, ensuring their access to opportunities and a brighter future.
The study also revealed some key insights into the motivations and barriers to household giving. While the desire to help others and make a positive impact on society are the primary motivations for donations, lack of trust in non-profit organizations and concerns about the misuse of funds are the major barriers to giving. Building trust and transparency in the philanthropic ecosystem is essential to encourage more households to donate and support social causes.
Overall, the study highlights the generosity and compassion of Indian households towards supporting important social causes. By prioritizing Elderly Care, Public Health, and Empowerment of Children, Indian households are driving positive change and making a significant difference in the lives of the most vulnerable sections of society. It is heartening to see that Indian households are stepping up and taking responsibility for the welfare of their fellow citizens, contributing to a more equitable and inclusive society.