L’Oreal expands operations in India, enters dermocosmetic market, ET Retail

by Rahul Devi

French personal care company L’Oreal has announced its entry into the Indian dermocosmetic market with the introduction of L’Oreal Dermatological Beauty (LDB) in the country. LDB is a new division that aims to bring products to dermatologists, patients, and consumers, according to a company statement.

The company will start its journey in India with CeraVe, a leading dermatologist-recommended skincare brand in the US market. L’Oreal India Managing Director Aseem Kaushik highlighted the significance of this entry into the Indian market, where the ratio of dermatologists to consumers is one of the lowest in the world.

“We believe everyone deserves access to expert dermatological care and effective skincare solutions. Skin health is the foundation of beauty, and with LDB, we aim to deliver on our promise to both Indian dermatologists and patients,” said Kaushik.

Globally, LDB partners with over 250,000 healthcare professionals, including leading dermatologists, to develop advanced solutions that can accompany patients in their skin health journey. These partnerships involve enhancing product development, conducting clinical research, and providing education and training.

L’Oreal India is a wholly-owned subsidiary of L’Oreal SA and has been present in the Indian market since 1994 with 13 brands, including L’Oreal Paris, Garnier, Maybelline New York, NYX Professional Makeup, Matrix, Kerastase, Cheryl’s Cosmeceuticals, and Redken.

The entry of L’Oreal into the Indian dermocosmetic market is expected to provide Indian consumers with access to a wider range of dermatologically-backed skincare products. This move comes at a time when the demand for skincare products is increasing in India, with consumers becoming more conscious about their skin health.

With its expertise and global partnerships, L’Oreal is well-positioned to cater to the unique needs and preferences of the Indian market. The company’s entry into the dermocosmetic market in India is not only a strategic move but also a step towards empowering Indian consumers with the knowledge and resources to take better care of their skin.

Overall, L’Oreal’s entry into the Indian dermocosmetic market is a positive development for both consumers and dermatologists in the country. It will provide access to high-quality skincare products and expertise, ultimately contributing to the overall improvement of skin health in India.

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