Seven unhealthy food cravings – and how to beat them

by Rajesh Kaur

Title: Understanding Food Cravings: Insights from Hormonal Influence


Food cravings are a common occurrence, and many people experience an overwhelming desire for specific foods. While cravings can stem from various factors, recent studies have shed light on how hormones can influence these cravings, particularly in relation to a woman’s menstrual cycle and pregnancy. This article will explore the scientific explanations behind these cravings and provide tips on managing them.

Cravings and the Menstrual Cycle

It is no secret that many women experience changes in their food cravings during different phases of their menstrual cycle. Dr. Hameed, a medical expert, confirms that fluctuations in cravings occur in the days leading up to a period, with a tendency towards sweet foods such as chocolate. This phenomenon can be attributed to several biological mechanisms.

One significant factor is the fluctuation of the hormones estrogen and progesterone during the menstrual cycle. Estrogen, in particular, has a suppressive effect on appetite through its influence on the hypothalamus, the part of the brain that controls hunger. On the other hand, progesterone, which peaks in the second half of the cycle, tends to increase appetite. Additionally, low mood or reduced energy levels can contribute to the desire for comfort foods.

Managing Menstrual Cravings

To combat cravings during the menstrual cycle, Dr. Hameed suggests forming new associations with alternative comfort foods. By repeatedly opting for healthier alternatives, individuals can rewire their brain connections and reduce the inclination for unhealthy choices. For example, replacing a super-sized chocolate bar with an endorphin-inducing exercise session can provide satisfaction. Booking walking dates with friends or engaging in gardening can serve as excellent distractions during craving-prone times.

Furthermore, it is essential to remove sugary temptations from the environment, just as one would remove alcohol while trying to quit. By spring-cleaning the kitchen of sugary contrabands, individuals can create a supportive environment that reinforces healthier choices.

Pregnancy Cravings

Pregnancy also comes with its unique set of food cravings. While the exact mechanisms behind these cravings remain relatively understudied, hormonal fluctuations, nutritional needs, and maternal instinct are believed to be contributing factors. Common pregnancy cravings include sweets, fruits, pickles, ice cream, and pizza.

Managing Pregnancy Cravings

During pregnancy, it is crucial to prioritize self-care, both physically and mentally. A well-balanced diet is especially important to ensure the optimal health and well-being of both the mother and the baby. However, excessive weight gain during pregnancy is a potential concern. Therefore, maintaining a balanced approach to food choices and portion sizes is recommended.

In cases where pregnancy sickness influences cravings or hampers proper nutrition, supplements such as the Cytoplan Pregna-Plan prenatal multivitamin and Bare Biology Mums and Bumps’ Omega-3 supplement may be beneficial. Consultation with healthcare professionals can guide pregnant women in making informed dietary choices.


Food cravings can be influenced by various factors, with hormones playing a significant role. Understanding how hormones, such as those during the menstrual cycle and pregnancy, impact cravings provides valuable insights for managing food cravings effectively. By incorporating healthier alternatives, maintaining a balanced diet, and seeking professional guidance, individuals can navigate their cravings and make choices that align with their overall well-being.

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